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VP, Marketing - Bracing & Supports Division

Company: DJO Global, Inc.
Location: Chula Vista
Posted on: September 13, 2020

Job Description:

VP, Marketing - Bracing & Supports Division USA, California, Vista

Job Description:

Role Summary: Lead all strategic and tactical marketing activities for DJO’s Bracing and Supports (BAS) business by exercising deep knowledge and experience in leadership, strategy, marketing, organizational development, and project / program management to achieve business growth and profitability targets. Perform the following essential functions through mentorship and limited supervision from the BAS President, by working closely with other BAS executive leaders, and by establishing a high-performance culture & utilizing Colfax Business System tools .

Essential Functions

Set the strategic direction for, build, and lead a best-in-class Bracing & Supports (BAS) Marketing function, including:

Collaborate with other executive staff to develop a marketing strategy and plan. Direct & implement this strategy as well as policies, objectives, activities, and internal controls in alignment with BAS / DJO.

Build a winning marketing team by ensuring the highest quality staff are hired and retained. Evaluate and continually upgrade the marketing org structure and team, ensuring all staff are trained and proficient with critical marketing and financial analysis skills. Ensure administrative processes & programs supporting associate needs are completed consistently and fairly across the organization.

Develop and manage Marketing budget to optimize fiscal and human resource investments, improve efficiency, and deliver against objectives for the department.

Prepare reports, budgets, and presentations for Customers, DJO and Colfax executives.

Ensure corporate values are reinforced through deliberate communication, training, and development of the Marketing team. Serve as a role model and lead by example.

Work cross-functionally across DJO businesses to leverage the full portfolio of offerings to help drive company-wide initiatives and optimize market positions.

Lead Strategic Marketing / Upstream Marketing for Bracing & Supports, including:

Establish strategic marketing plans to ensure BAS maintains / achieves a strong #1 position in every key product category. Coordinate Marketing efforts with Strategic Development, Business Development, Engineering / Research & Development to ensure achievement of desired market position organically and/or via M&A.

Researches and analyze competitive, financial, technological, clinical, and patient trends & actions to capitalize on opportunities and meet changing market demands & competitive conditions.

Drive an industry-leading vision in each category that delivers on our brand promise of being an innovator and technology leader. Develop strategies to maintain & improve product excellence and deliver regular innovations across the portfolio as well as ground-breaking products to our customer and patients on a regular cadence.

Execute strong Voice of Customer programs to identify customer needs & preferences; identify and evaluate new product ideas to maintain freshness / vitality of BAS offerings.

Set product / solution offering roadmaps for each BAS category, including product positioning and pricing strategy to both meet customer needs and reduce BAS cost to maximize business growth and profitability. Work with BAS executive staff to deploy resources necessary across functions to deliver new solutions on time and budget.

Lead monthly Product Planning Group (PPG) Focus meetings (i.e., New Product Introductions) meetings for BAS’ global NPI portfolio. Ensure new introductions achieve cost / performance targets and timelines set in category strategies.

Deliver Downstream Marketing / Marketing Communications / Sales Support for BAS, including:

Deliver clear product positioning and information to develop sales tools / collateral including corporate presentations, website content, product brochures, white papers, data sheets, etc.

Develop & deliver product demonstrations with compelling scripts, data, video, etc. to the field selling org.

Develop & deliver BAS Value selling materials tailored to our offerings to the field selling org.

Own & execute all PR, targeted advertising, etc. activities for BAS BUs.

Drive Marketing engagement & accountability in cross-functional efforts to drive accurate demand forecasting to improve overall Sales, Inventory, and Operational Planning (SIOP).

Utilize Colfax Business System to deliver objectives and drive continuous improvement, including:

Conduct a rigorous monthly “Marketing L2” meeting, utilizing root cause countermeasure (RCCM), policy deployment (PD), and other tools to manage progress vs. objectives.

Regularly analyze and evaluate financial performance and sales / average selling price / gross margin performance across categories and segments. Understand and identify root causes of over and under performance, and leverage / address as appropriate (e.g., implement short term countermeasures, longer term corrective actions, or broader cost reduction / program improvement initiatives).

Utilize CBS tools including Global NPI templates, evaluation scorecards, ECV calculators, etc. to make the best decisions possible about the future of the BAS product & solutions portfolio.

Drive financial management and accountability to assure successful execution of marketing programs and consistent achievement of revenue and profitability objectives.

Education and Experience Required:

BS/BA or equivalent

MBA

At least 3 distinct work experiences relevant to general management, totaling at least 7 years of successful, progressively responsibility in broad leadership roles with a direct P&L impact.

Screening and selection, references, testing and other pre-qualifications relevant to the applicable VP opportunity at the time of hire.

Demonstrated success in competitive market scenarios

Demonstrated achievement of major projects under deadlines while exhibiting both a sense of urgency & composure; demonstrated ability to consistently and effectively manage time and resources

Demonstrated ability to manage & understand both the big picture and the details as appropriate

Demonstrated ability to set stretch goals and obtain sustainable results

Demonstrated ability to achieve traction on a complex job assignment quickly

Be hands on but know when and how to effectively delegate and hold others accountable for delegated work.

Be a talent developer and exporter of talent, genuinely working to assure the success of others

Create “followership” by acting with integrity, communicating effectively, projecting vision and leadership with charisma, and treating others with respect according to the values of the operational company’s culture.

Ability to recruit and mentor successor for VP marketing role

ABOUT DJO GLOBAL

DJO Global is a leading global developer, manufacturer and distributor of high-quality medical devices that provide solutions for musculoskeletal health, vascular health and pain management. Our products address the continuum of patient care from injury prevention to rehabilitation after surgery, injury or from degenerative disease, enabling people to regain or maintain their natural motion. Our products are used by orthopedic specialists, spine surgeons, primary care physicians, pain management specialists, physical therapists, podiatrists, chiropractors, athletic trainers and other healthcare professionals. In addition, many of our medical devices and related accessories are used by athletes and patients for injury prevention and at-home physical therapy treatment. Product lines include rigid and soft orthopedic bracing, hot and cold therapy, bone growth stimulators, vascular therapy systems and compression garments, therapeutic shoes and inserts, electrical stimulators used for pain management and physical therapy products. Our surgical division offers a comprehensive suite of reconstructive joint products for the hip, knee and shoulder. Our products are marketed under a portfolio of brands including Aircast®, Chattanooga, CMF™, Compex®, DonJoy®, ProCare®, Exos™, Dr. Comfort®, DonJoy Performance® and DJO® Surgical.

For additional information on the Company, please visit www.DJOglobal.com.

DJO is a growing subsidiary of diversified technology leader Colfax Corporation

EOE AA M/F/VET/Disability

All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, religion, color, national origin, sex, protected veteran status, disability, or any other basis protected by federal, state or local laws.

Keywords: DJO Global, Inc., Chula Vista , VP, Marketing - Bracing & Supports Division, Other , Chula Vista, California

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