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Bilingual Digital Marketing Specialist

Company: Barbachano International inc.
Location: Chula Vista
Posted on: May 1, 2021

Job Description:

Job DescriptionBarbachano International (BIP) is a global human capital solutions firm who provides the leading executive search & recruitment, coaching and outplacement services to help companies and people grow and prosper. We are currently seeking for a Bilingual Digital Marketing Specialist who wants to be part of a great growing team. The role will help promote and grow BIP---s digital footprint in Mexico, Latin America and the USA and achieve measurable results against key performance indicators through conception and execution of online and email promotions and campaigns, SEO, social media and other e-Marketing opportunities.-- This role will lead the growth of our website traffic, and monitor the e-Marketing landscape in the employment and recruitment sector, collecting, analyzing and reporting on key trends and identifying appropriate, results-focused responses to these.-- This role will work both independently and collaboratively to create web, social and email content to ensure BIP---s ongoing growth and success.--Responsibilities:

  • Work with Marketing, eCommerce and Sales Team to develop and implement e-marketing promotions via web pages, email blasts, banner ads, social media and pay-per click (PPC) ads
  • Perform Return on Investment (ROI) analysis and create business proposals for e-marketing projects and initiatives
  • Monitor, increase and report on web and marketing campaign traffic, Search Engine Optimization (SEO) initiatives, and key conversions
  • Create content and manage content
  • Research, develop and implement a social media strategy for the company.-- Duties include cultivating new communities and managing branded online communities on company---s behalf
  • Responsible for daily posts on all social media outlets.-- Coordinate marketing calendar with online activity, track social media influence measurements, ensure consistency of messaging across all online platforms and provide usage statistics and monitoring reports to internal staff and management including recommendations on enhancements and future improvements
  • Develop and manage online advertising campaigns across all social media, web and email platforms.-- Work with marketing and product management teams to conceive, develop and implement online advertising campaigns and provide reporting and analytics in to performance and activity metrics
  • Maintain optimal user experience by evaluating e-mail feedback; studying user page views; assessing message effectiveness; and conducting surveys
  • Duties also include creating, drafting and launching newsletter campaigns, creating print ads, marketing brochures and company and product presentations
  • Act as the key liaison with our external marketing firm
  • Candidate will manage our website and our ATS (web based applicant tracking system) database including conducting audits, updates, and monitoring and training staff on new developments and techniques for data management
  • Conducts webmaster duties including managing business inquiry system
  • Provides basic technical and IT support to office
  • Conducts market research
  • Provides all other task as assigned by the key leadership teamCandidate Requirements:The successful candidate will have the following qualifications:
    • Bachelor---s or AA degree in a relevant business or technical discipline preferred. (ie. Business, Computer Science, Web Design, Marketing. E-commerce) or equivalent experience acceptable
    • At least 1 year experience in digital marketing
    • Knowledge of web-site optimization
    • Knowledge of database management a plusSkills:
      • IT Troubleshooting and light computer network experience a plus.
      • Possess a solid understanding of content management systems (CMS) such as Wordpress Experience with online platforms such as Facebook, LinkedIn, Twitter, YouTube, Google+ and company blogs
      • Strong-- writing skills and persuasiveness
      • Excellent Problem Solving skills and analytical
      • Detail oriented and multi-tasking skills
      • Customer service driven, self-motivated, and organized
      • Fully Bilingual in English and Spanish (written and spoken)Knowledge Essential to the Position:
        • Digital Marketing practices and principles
        • Social Media best practices and execution
        • Web user experience best practices
        • Keep current on digital marketing platforms & trends
        • Contact list managementComputer / Software Proficiency:Dreamweaver, Photoshop, Email-- Marketing (Constant Contact / iContact), Wordpress, Social Media and Microsoft Office Suite (Excel, Word, PowerPoint).Desired:SEO, HTML, CSS, JavaScript, Google Analytics, Webmaster Tools, some web design experience.------------------*** Local candidates only, no relocation (San Diego Area).--

Keywords: Barbachano International inc., Chula Vista , Bilingual Digital Marketing Specialist, Other , Chula Vista, California

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